Octopus is launched

Octopus was created on 6 January 2011 to help companies make sense of all that wonderful information they have at their fingertips.

The amount of data is growing exponentially while the amount of in-house time available to extract the insight from that data is declining. Only a small fraction of Market Research information is used to make decisions that drive growth - the rest is discarded and rarely revisited.

Fewer companies have the time to join the dots between different pieces of research to gain an holistic picture that will create a competitive insight and market advantage.

5 comments (Add your own)

1. navin wrote:
hi craig & team,

great to see your site up and service lauched. i wish you all much multiplication of all good things, this year of the rabbit! and fruitful partnerships as well.

best regards

navin

08/02/2011 @ 5:03 PM

2. anon wrote:
There is a typo on the 'why' page-it says 'we are not.......an brand agency'

16/04/2011 @ 11:25 PM

3. Craig wrote:
Thanks - well spotted

27/04/2011 @ 11:56 AM

4. Exequiel wrote:
There's a srecet about your post. ICTYBTIHTKY

09/06/2012 @ 7:02 AM

5. vqwtvrb wrote:
Jx05ix jcobpkcbilww

12/06/2012 @ 2:17 AM

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