Market Research Companies: Why you need Data Analysis Training

With your growing business, you have to upgrade more services to keep your business afloat amidst the competitive economy that we have today. You need to utilize all the information that you can so that you can make the right choices that can put your business in front of everyone else. Unfortunately, not all of us have the right amount of data analysis training to make sense of all of that knowledge that we get from our sales transactions. This would require a number of data study methods in order to use those numbers for the improvement of your business.

Fortunately, there are market research companies who can help your company to utilize the information that you need. These companies can interpret all of those confusing knowledge for you, so that you can use it to know what risks and moves you would need to make to keep your business afloat in this economy. Here are some examples of these market research companies:

One of the more popular research companies is ACNielsen. It is a global marketing research firm which is part of The Nielsen Company. Their name may sound familiar because it is this company that gives us the Nielsen ratings. These use qualitative date to measure TV, radio and newspaper audiences to see which shows or products are the most effective to consumers. They also have Homescan, which helps them predict household demographic purchases from the purchases of sample members.

Forrester Research is another independent technology and market research company. They can show you how much technology can impact on your business using a variety of services. These include syndicated research on technology, quantitative research on consumer technology and business IT spending. They also give technical advice using data analysis training. So if you need to know what to do with the information, you can acquire their services.

GfK SE is a worldwide marketing research organization that specializes in five areas of specialization. They focus on custom research, retail and technology, consumer tracking, and media and healthcare. These different areas of research show the choices that the public make, and can show you what the trends in the current market are.

Ipsos MORI is the second largest survey research organization in the UK. They survey their country, spanning for more than 40 years now. They have different kinds of polls that showcase the voice of their people. They also specialize in media, loyalty, marketing and advertising research.
These are just some of the many market research companies who you can count on. But these are not the only ones that you can work with. There are many other organizations that are adept with data evaluation training and methods that can help you in advancing on your business. There may be other market research companies that are locally available to you who can help you with your data analysis needs. No matter which company you choose, the important thing is that you are able to utilize retail data from your business, with the help of market research companies.

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