Everything listed under: consumer insight

  • How Consumer Insights can help your Business

    To be successful a business only needs to do 2 things well: 1) Make the right decision and 2) execute it perfectly. If you do that you will be successful and if you do not you will probably fail. Perspective and relevant consumer insight that provide genuine direction to the business are at the centre of both of these objectives.Octopus was created on 6 January 2011 to help companies make sense of all that wonderful information they have at their fingertips and to use th...  Read More...

  • How does consumer insight help model promotional tactics?

    How do we effectively manage our trade spend? In the last 6 months Octopus has met with over 100 different organisations and there is clearly one dominant topic at the front of everybody's mind. For the average company a 5% increase in trade promotion efficiency will increase profitability by c.10% but after a decade of trying to bring spend under control nobody seems to be having much success - every year trade spend continues to grow.   Read More...