By none get one free

“Buy none get one free” – where will it all end! In order to keep pace with increasingly price savvy shoppers, retailers now compete and deliver more generous and more frequent promotions. For CPG manufacturers in particular this means an increased erosion of the bottom line set against spiraling costs. This is quite simply unsustainable. But what are the alternatives? Suppliers cold start to switch to alternative routes to market e.g.on-line/depot collection delivery systems? Retailers could do something else with their estate – transform them into greenhouses to produce clean cucumbers and bean sprouts ? Together retailers and suppliers must define a new way of working through this problem in order to survive. Promotions are a hard habit to break and like all of the pleasures in life, too much is bad for you. Promotions must have objectives and objectives must be in line with strategy. Good strategies are built to achieve a major or overall aim for the business. So, today I think promotions need to be different – equally enticing and addictive and still store based by definition, but with less erosion of equity and margin. I am not saying that BOGOF’s and price cuts are a thing of the past but there is so many other ways to grow business. And ultimately, we all want that.

5 comments (Add your own)

1. Gerardo wrote:
Lee Ann Ladds - As a mother of the bride I would like to say how woulnrfedl both these photographers were. Within five minutes at my daughters house Aaron felt like family. The talent and creativity of these men was incredable. Would recommend you to anyone. Fantastic job.

09/06/2012 @ 10:51 PM

2. Sedat wrote:
I have been playing FIFA for years now and I have alot of ercixeenpe in clubs and 1vs1. I'm in Division1 in fifa 12 with a pretty good record (54W-4D-3L) and helped alot of friends to get Division 1. I love the career mode in Fifa 12 its a very good mode. People been asking me how to win easily in fifa 12 and i think the best way is the use a very strong team and use a good formation in midfield. Here is a way to easily win for beginners:Play as Real Madrid and use 4231 (in Fifa 12 you need a very good midfield to keep the ball)Use (Ronaldo St, Ozil Cam, Dimaria Lam, Kaka Ram, xabi and Kheidara Cdm, Marcelo Lb, Ramos Cb, Pepe Cb, Arbeloa Rb); using Ronaldo St will help you win easily as he a very good finisher, very fast player and 5 stars skills. Try to 1 2s, with Ronaldo and dont hesitate to shoot from outside of the box. You will have to practice 1 2s, and try using L2 to turn and keep possession as much as possible. When you dont have the ball run back and keep tracking back also watch the defending tutorials from this website as it is very detailled. Good luck on getting to Division 1. If you need any help in Fifa 12 or want to play good games message me on PSN: zsaliou.

11/08/2012 @ 4:53 AM

3. Faldicha wrote:
he's like fuekcd up high in this video. Even eddie van halen cant play when he is high. and those fuekcd up notes you talk about are probably what they call PROGRESSIVE rock.

12/08/2012 @ 3:59 AM

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13/08/2012 @ 7:35 AM

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14/08/2012 @ 12:21 AM

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